What is SEO?

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  • October 29, 2012
[pullquote pullright] Search engine optimisation is the process of making small changes to a website and it’s online presence in order to place it as highly in certain search results as possible. [/pullquote] If you’re a business owner, you’ve probably received a number of emails trying to sell you the typical “we can get you onto the #1 page of Google!” SEO services. It can sound appealing, and SEO truly is beneficial when it’s done right – but what is SEO exactly?

SEO stands for “search engine optimisation”. Search engine optimisation is the process of making small changes to a website and it’s online presence in order to place it as highly in certain search results as possible. For example, if you are a plumber in Sydney, you’ll want your business’ website to show up as the #1 result for the search term (also called a keyword) “Plumber Sydney” or “Plumbers in Sydney”, right? If it’s one of your competitors in that #1 spot, then you are losing customers to them.

 In a Nutshell: How SEO Works

When you search for something on Google or a similar search engine, you will typically start with a page containing the top 10 results. The websites in these top 10 results are the ones out of the total search results that have the most and highest quality backlinks. Backlinks are a huge part of SEO; a backlink is where a website is linked to by another website. The more a website is linked to, the higher it tends to rank in the search results. This is what’s known as off-site SEO, as backlinking does not require your website to be edited.

However, backlinks aren’t all that matter. For your website to even show up in search results for a certain search term, your website’s content has to contain that search term, along with other relative words and phrases. Your website also has to be easy for search engines to read and navigate. An SEO company will usually optimise your structure and content for you before building backlinks, which then gets you on your way to successful search engine rankings. That is search engine optimisation in a nutshell.

 Unethical SEO and its Risks

Search engine optimisation, unfortunately, can be abused. There are unethical techniques such as overloading your website with keywords (referred to as “keyword stuffing”), and building masses of spam backlinks in a short period of time, which may temporarily boost your ranking – but at a high risk. Any website applying unethical SEO techniques is breaking search engine regulations and providing a negative user experience, and it can lead to you being penalised in search results. Make sure any SEO company you work with is legit!

Ethical SEO and its Benefits

It’s important to remember that true SEO is more about quality than quantity. You’ll want to be getting backlinks from long-standing, authoritative websites, and have the backlinks built up over time in a natural manner. There is a saying that goes “content is king”. Google loves quality. Your content should be high-quality, relevant, and should not contain the same keywords repeated unnaturally.

At Right Clicks we apply ethical SEO techniques to ensure safe and legitimate search engine rankings of your website. Contact us to discuss how we can help you.