What is Inbound Marketing?

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  • October 29, 2012

Inbound marketing is all about getting found by customers looking for what you have to offer, rather than paying for potential customers attention through advertising, or trying to demand their attention through unsolicited sales methods like telemarketing, door to door etc.

Inbound marketing is extremely effective because it is permission based, not interruption based. Meaning the people you are talking to through inbound marketing are listening because they want to, not because they have been forced to. This type of engagement leads to higher conversion rates, better customer retention and more engaged customers.

Sounds great doesn’t it?

So how do I do Inbound Marketing?

The internet has really made inbound marketing a viable option for businesses of all sizes. But if you are good at what you do, your business will likely be harnessing one of the fundamental inbound marketing tools already: word of mouth.

If your in business it’s hard to ignore the power of personal recommendations. Inbound marketing can help to scale this up using social media and creating quality content that people want to share. This type of engagement with potential customers builds trust and loyalty.

Another great tool for inbound marketing is SEO or search engine optimisation. These days most consumers perform searches on products and services before making buying decisions, I know I do.  Whether its looking at restaurant reviews, finding  good deals on consumer goods or even trying to find a new dentist many people will turn to search as their first option. By maintaining high rankings in search results you can capture these customers who are actively looking for what you offer.

Of course for all of this to work you need a website to send your customers to, and it should be a good one. You want your site to be attractive and easy to use. You need to make it clear what you want your customers to do when they get there, and make it easy for them to do it. By analyzing  the behavior of visitors on your site it is possible further increase the returns on your Inbound Marketing strategy. This is called CRO, or conversion rate optimisation.

Inbound Marketing Sounds Hard!

There are many skills to learn to if you want to harness inbound marketing effectively. At Right Clicks inbound marketing is what we do so, we can build an maintain an effective  strategy for businesses of any size. Get in touch today to to talk to us about your business.